Connected platform data
What Kapnova collects
Kapnova collects only the data needed to analyze marketing, marketplace, email, SMS, analytics, and social performance for the client that connected the platform. Connections are read-only unless a separate written agreement says otherwise.
ADVERTISING
Meta, Snapchat, TikTok Ads, Outbrain, Microsoft Ads, LinkedIn, Twitter, Amazon Ads, OpenAI Ads, Google Ads, AppLovin, Rokt, Adroll, Taboola, Pinterest Ads, Walmart Connect Ads, StackAdapt, Reddit, and Criteo Commerce Growth.
Data may include account metadata, campaign names, spend, impressions, clicks, conversions, audience and placement dimensions, creative metadata, and performance metrics.
MARKETPLACE
Amazon Sales - FE, Walmart Marketplace, TikTok Shop, Amazon Sales - EU, Amazon Sales - NA, Amazon Vendor - EU, Amazon Vendor - FE, and Amazon Vendor NA.
Data may include order, product, SKU, inventory, pricing, promotion, vendor, sales, return, fee, marketplace, and fulfillment metrics.
EMAIL / SMS
Klaviyo, Omnisend, and Attentive.
Data may include campaign and flow metadata, send volume, deliverability, opens, clicks, opt-outs, attributed revenue, message timing, and aggregate audience segments.
ANALYTICS
Google Search Console, Google Analytics, and Meta Social.
Data may include search performance, landing-page metrics, traffic-source dimensions, event data, engagement, referral, social, and aggregate conversion metrics.