Kapnova Press

Your AI is confident. That doesn't mean it's rightThe Digital Executive, Ep. 1315 · Shenbo Xu · September 9, 2026
MIT Sloan entrepreneur brings quantitative finance to consumer brandsEnterprise Podcast Network · James Sun · August 13, 2026 · Spotify
The Scott Sloan ShowiHeartRadio Cincinnati, live · James Sun · October 6, 2026

Bylines

What hedge funds actually know that everyone else does notThe Data Scientist · Shenbo Xu · September 12, 2026
From Wall Street to Main Street: decision intelligence isn't just for hedge funds anymoreAI Journal · Shenbo Xu · August 25, 2026

More coverage.

Articles quoting or featuring James Sun and Shenbo Xu, newest first.

Oct 12UC ConnectionCompanies have spent billions on AI. Now comes the hard part: proving it makes money
Oct 9GopreneursThe consumer isn't behaving normally. That's becoming a pricing problem for brands
Oct 5Washington GuardianWhy AI simulations can overestimate the impact of real-world interventions
Oct 5Agree.netWhy enterprises may be entering an AI build and buy era
Oct 1Baltimore News JournalCould AI make the A/B test obsolete? Not exactly
Oct 1Mass NewsLatham's AI bet raises a bigger question: who should own the AI stack?
Sep 30Long Island ReportWhat happens when AI creates more ideas than can be tested?
Sep 30Idea WinsThe hidden costs of live A/B testing
Sep 22Best Finance BlogWhy the next competitive moat in retail is quantitative decision engineering
Sep 17Times LABeyond the synthetic persona: the math behind calibrated consumer simulation
Sep 17New Theory MagazineCould causal AI change how companies make multimillion-dollar decisions?
Sep 17Small Business SenseHas digital growth reached the end of the A/B test?
Sep 16Moguls of BusinessWhen AI starts making business decisions, what happens to human judgment?
Sep 13New Theory MagazineThe AI opportunity trap, and why finding a signal isn't the same as finding the right move
Sep 11The New RationalistAI can predict what happens next. The harder problem is knowing what to do about it
Sep 9Lincoln LabsWhy causation could become enterprise AI's competitive advantage
Sep 9Sli MagazineWould a quantitative layer help enterprise AI agents?
Sep 9Article RichHow consumer brands are replacing retrospective BI with causal AI
Sep 5Times LAThe 4 retail analytics myths that could be costing consumer brands
Aug 31Washington GuardianConsumer brands can see everything. Except what their decisions will cause
Aug 31PluralistThe AI opportunity isn't about finding more data
Aug 27EbusinessplanetWhy quantitative thinking starts with the right question
Aug 27New York Business NowFrom quantitative finance to causal decisions: why brands need a new decision engine
Aug 27Baltimore News JournalWhy knowing what happened isn't the same as knowing why
Aug 21AP SenseWhy retailers need to know what actually drives their business
Aug 21GopreneursWhy quantitative finance is escaping Wall Street, and consumer brands are next
Aug 21Market Research JournalWhy the next era of enterprise AI belongs to causal engines
Aug 19Times Business NewsBusinesses spend billions on dashboards that still fail to answer the important question

Press kit.

Kapnova is building decision superintelligence for the enterprise. Its agents find the economic decisions worth making, quantitative models put a value and a range on each one, and every outcome is scored so the next decision is better than the last. Kapnova was founded at MIT by James Sun, a three-time founder, and Shenbo Xu, an MIT PhD in causal inference.

Founded: At MIT, by James Sun (CEO) and Shenbo Xu (CTO)
Name: Kapital, human capital, meets nova, new innovation
Photos: Founders together · James Sun · Shenbo Xu
Research: Methods note · ICML 2026
Media: Contact our press team